work:
Branding + identity
Illustration + Graphic design
marketing + print design
Kitsune Lash
Eyelash Extensions
Kistune Lash is a new and upcoming lash studio run by Sakura Yamaguchi. She has spent over a decade in the cosmetic industry and it was a very natural move for her to get into lashing. When I met with Sakura the first time to launch her brand her main goal was for her clients to look and feel beautiful. She wanted her brand to reflect her personality: fun, cute and just a little gangster.
Colour Palette & Logo Design
business & Stamp cards, documents & lash guides
When I was was working with Sakura she was very open to the different ideas on how her documents could be presented. I wanted to use the different colours in her palette to differentiate the lash types. I also wanted to bridge her professionalism and her personality when it came to her print materials.
instagram design
Her main marketing platform is Instagram, it was a great place for her to instantly show her work and connect with current and potential clients. For her Instagram page she wanted her layouts and designs to match her branding, so I created the icons and different backgrounds where she can use as a base to add her own personal phrases on.
mobile idea
For the next project for Kitsune Lash I thought it would be easier for her and her clients to keep track of their information digitally. It would also be a place where they can book her for future appointments and also get notified about promotions. Below is the first design draft on mobile.
other projects
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